Did you know that 8 out of 10 people purchase after watching a video? This makes video marketing a critical strategy in building brand awareness. However, many businesses are missing one crucial element, and that is “live streaming”.
Live streaming demonstrates authenticity, probably why 82% of consumers prefer to live videos over standard social media content. But like any other strategy, you can expect only the reap the benefits when you sow right.
When we hear the phrase “behind the scenes,” we usually imagine videos where people laugh at their silly blunders. But the modern audience is more discerning, and they know that those videos also went through a lot of editing.
To make it more authentic, mix the behind-the-scenes part with a tour around your office and a quick glimpse at the day of your team. You may also take the audience backstage during events to show what it takes to create a great production. This can help direct their attention to the event itself.
Traditionally, announcements are made through press releases. But when you know that the live streaming industry grew by 99% in 2020, you’d want to change tactics.
Whether it’s product launching, an acquisition, a merger, or a new logo, live streams can be effective platforms. Live streams allow the audience to be present at the moment and receive the announcement directly from you. As a result, they’d feel that you care enough to ensure they hear the news.
Live streaming interviews are getting increasingly popular because they help establish a more personal connection between the brand and the audience. By interviewing company leaders, you’re introducing key figures and putting faces to names which audience might have heard before.
It would be best to choose a specific topic for the interview instead of entirely leaving the conversation to chance. Then, ask the audience to post questions in the comment section and accommodate as many as possible.
“Giveaways attract a lot of participants. Maximise the live stream by using it to boost your brand. Tell the audience to post comments to be qualified. And then ask questions about your company or anything related to your brand to engage the participants and create an outlet for others to learn more about your brand.”, shares Luke Wood, senior marketing officer at Monkeyfoodz. Wood has been using live streams to share healthy recipes and wellness tips.
Some brands require the audience to follow their social media accounts to enter the contest. This way, you’ll gain more traction, and those who followed your accounts are more likely to join your future events.
Partnering with influencers is one of the most popular ways to boost brand via live streaming. They do not have to be A-list Hollywood celebrities. Depending on your industry or the event itself, you may invite successful entrepreneurs, bloggers, local leaders, etc. The key is to find someone who has expertise in the area you want to discuss.
Sixty-two per cent of people create a negative impression of the brand due to low-quality video experience. To get the most of your live streaming event, work with a reliable live streaming and video production company, such as Live Streaming Services. Contact us and find how we can boost your brand!